Course image MKT21603-24SP Principles of Marketing - 24SP
Spring 2024
This course offers a comprehensive introduction to marketing, covering a wide range of essential topics. These include strategy, research, target marketing, consumer behavior, customer segmentation, product development, branding, media, retailing, advertising, public relations and global marketing. A focus is placed on familiarizing students with the fundamental terminology used in marketing. Through engaging lectures, interactive activities, and stimulating discussions, students deeply understand how contemporary businesses and organizations leverage marketing strategies to fuel their growth and success.